GTMIIndependent Go-To-Market
Intelligence

The research library

Research with
a commercial purpose.

Foundational publications and completed company-specific GTM studies.

Foundational and industry research

Foundational research


Initial edition · v1.0

The Economics of Enterprise Agentic Software

How AI Changes Business Work, Enterprise Adoption, and Vendor Competition

An economic and commercial framework for assessing enterprise agentic software: which work is worth changing, how vendors compete, and what makes an enterprise opportunity viable.

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PDF / 33 pages
Open access

Company-specific GTM studies

Company studies in preparation. Completed studies will include a findings preview, study contents, publication date, version, access status, and details of the executive study and supporting reference analysis.

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